start-up of a lifestylestore

it has been a while that i’ve been posting. the reason for this is that i’ve been very busy with the start-up of a ‘lifestyle store with ski, snowboard, beach and surf clothing for teens, twenties and beyond!’

it was (and of course still is) a great project! a friend and former colleague of mine knew that i am┬áa style coach and he asked me if i’d like to work with him. his businessplan for a conceptstore was ready but he needed someone to search for and buy the right clothes for the store. was i interested? yes, i think so ­čÖé !

and that is how the project started for me: first step was to explore┬áthe ‘market’ by visiting fairs in berlin, amsterdam and m├╝nchen to discover the actual and upcoming trends. this made it easier for me to determine the style and concept of the store and to choose from the existing collections and give the store an exclusive ‘twist’.

fairs in berlin and m├╝nchen


next to deciding on the collections, i was also involved in the interior concept of the store, the design of the logo, the marketing activities for the startup, finding the right shop manager, organizing the opening events, … this project allowed me to give free┬árein to my creative passions!

and the great news is: there will be more collections to come, the project continues! curious? hereunder you’ll find┬ásome pictures.

the summer logo (wait till you see the winter version!)


the interior

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britt, our best shop manager ever!DSC_0233

the ‘moose’ lamp moo of northern lightingDSC_0220

some outfits


the ‘festival’ window

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you want to discover more of the store? you’ll find it here and off course on Facebook too!